I haven't said anything yet because I didn't want to let the cat out of the bag too soon, but I think it's safe to come clean now. For the past few months I've been working up a business plan to start my own small wine wholesale business in Kansas. My partner and I are far enough along in the process now that it's definitely going to happen. Most of the paperwork is filed, I've started talking to wineries, we have a domaine name, business account, an attorney and a graphic designer working on our logo. For better or worse, we've reached the point of no return. We've crossed the Rubicon. I'll be partnering 50/50 with the husband of one of my wife's dear business associates. Chris is an IT guy who loves to crunch numbers - things I'm loathe to do. He will handle all of the operations, web design, tax reporting, etc. leaving me able to devote 100% of my time to wine sales and deliveries. I think it is an ideal distribution of responsibilities.
I think I've planned this thing conservatively enough that expectations are realistic. It should be profitable from the get-go, but just so. Slow and steady growth will be the key to our success. I don't have any insane expectations of competing with the big boys and their deep pockets. I don't have any false hopes of stealing Mondavi or Gallo from a competitor's portfolio. I want to start off with 6-8 small wineries and grow the business from there.
That leaves me with the question of what to do with this blog, my constant companion of the last 3+ years. Ethically, I'm uncomfortable posting glowing reviews of every wine in my soon-to-be portfolio. But once the business is up and running, I'll also be selfishly hestiant to devote much cyberspace to praising wines carried by my competitors. What say you,
We've chosen the name Amphora Distribution, LLC for our company. My wife originally came up with the name and I liked it the second I heard it. In fact, I didn't even really consider anything after hearing that. I love the historical reference to the vessel that ancient Greeks and Romans used to ship their wine in. And it's certainly appropriate for someone in the business of selling and delivering wine.
I'll release more details as contracts are signed and cases are being stacked in the warehouse. Until then, I'm open to any good thoughts or advice you care to spare.....